I oversaw design and art direction and supported content strategy for Toyota’s Team Toyota, a dynamic initiative representing 79 athletes across action sports, motocross, fishing, motorsports, and the Olympics and Paralympics. Tasked with capturing each athlete’s unique story, we crafted relevant, shareable, and inspirational content that connected the Toyota brand with the spirit of human achievement.

Through carefully curated photo and video shoots, along with thoughtful design, we brought fans closer to their favorite athletes, offering exclusive access to stories that inspire and resonate. Our work celebrated the synergy between brand and sponsorship, building a narrative that connects with fans and reinforces Toyota’s commitment to excellence.