In 2021, Kia embarked on a visionary journey to redefine itself as a leading sustainable mobility brand. To illuminate this pivotal transition, they enlisted our expertise to broaden their audience reach and create a dynamic blend of digital and physical experiences capable of hitting the road. Our collaboration gave birth to Kia Chain Reaction Competition.

The Kia Chain Reaction was a connection sparked by motion. Kia challenged those at home to join a nationwide chain reaction—a motion marathon in which teammates tag each other in and out of a virtual relay race to keep the momentum going for an entire 24-hour period.

Through this challenge of epic proportions, Kia’s “Movement that inspires” tagline will came to life as everyone works together to test their personal limits for a chance to win their very own Kia.